Mission

To bring the beaches community together by creating an uplifting environment where we can serve our customers great-tasting coffee and even greater conversation. We love our neighbors, we love coffee and it shows in all that we do.

Vision

A true beach community where we can connect, engage and thrive together, making a positive change for our city and one another. All starting over a cup of coffee.

Manifesto

At Sago Coffee, we believe coffee is a lot like a community. The stronger it is, the more you feel it. That’s why we don’t just brew delicious cups of coffee to kickstart your day; We brew conversation, inviting real change and real solutions from real people who always have an open invitation to come in, sit down, and be themselves. We brew culture, blending backgrounds and viewpoints, mixing together ideas and insights that move us all forward. We brew company, welcoming the right blend of passionate people, to unite, work, laugh and live. We brew customers, patrons and brand ambassadors, who help carry our message and spread the word of who we are and what we stand for, together. We brew compassion, and a sense of caring, love and heart for friends, family and neighbors. So while brewing delicious beverages is very much big part of what we do here, we brew something much bigger than just that—at Sago Coffee, we brew community.

Cause

We believe in giving back in meaningful ways to the community we love to live and work in. Each quarter, we partner with a local cause to help make Jax Beach better. 25% of our profit goes toward our quarterly nonprofit partner. If you have a local cause you’d like us to partner with, be sure to let us know here.

This quarter, we’re proud to be partnering with The Donna Foundation.

The Donna Foundation

The Donna Foundation provides financial assistance and support to those living with breast cancer, as well as funds ground-breaking breast cancer research.

Nearly 73% of breast cancer patients contemplate modifying or skipping their medication or treatment, and 41% actually act on it. Why? To be able to afford to feed their families and keep up with household bills. The Donna Foundation has helped over 13,000 families face their diagnosis from a place of love instead of a place of fear. In addition, through the DONNA CareLine, families receive a range of services aimed at alleviating these types of challenges.